---
title: "Episode 9: Membership Engagement"
description: A brief look at what engagement in different types of co-ops is and is not. Listen to The Common Share on this site or your favorite podcast platform.
---

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July 31, 2018 •  Aasa Marshall

## Episode 9: Membership Engagement

In this episode, Kyle, Dan, and Aasa discuss what membership engagement looks like for co-operatives, given how many different types of co-ops – and different types of members – there are. Is membership engagement just about getting messages out to members, or do co-ops need to be actively listening to members as well? What are the best ways to do that?

*Links mentioned in this episode*

Amanda Sampson, [Organizational Listening: A Framework for Revitalizing Co-operative Engagement?](https://words.usask.ca/thinkingaboutcoops/2017/05/23/organizational-listening-a-framework-for-revitalizing-co-operative-engagement/)

Birchall and Simmons, [What Motivates Members to Participate in Co-operative and Mutual Businesses?](https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8292.2004.00259.x)

Daniel Cote, [Loyalty Management: A New Co-operative Paradigm in Theory and in Practice](http://www.geo.coop/archives/loyal304.htm)

[What the heck is Membership Engagement?](https://cooperativesfirst.com/blog/2018/05/09/what-the-heck-is-membership-engagement/)

[5 Ways to increase membership engagement](https://cooperativesfirst.com/blog/2018/05/10/5-ways-to-increase-membership-engagement/)

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#### [Previous Episode 10: a conversation with Dr. Brett Fairbairn](https://blog.cooperativesfirst.com/blog/2018/08/13/episode-10-in-conversation-with-dr-brett-fairbairn)

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